SQE partners with you at every stage of your event from bidding and planning, marketing and sponsorship, to operational build and delivery. Our 360°event solutions are driven by the desire to create memorable moments and lasting legacies for your events.

CAPABILITES

Servicing the global events market

Project / Event concept assessment
Project / Event strategy and planning
PR implementation
Legacy assessment (guides, maintenance, branding models)

Networking and finding sponsors

Finding you the right partners
Securing sponsors to deliver your event
Taking your event into new territories
Strategic high-level introductions
Building a network

Event Activation

Market entry assessment
Market analysis and competitor’s positions
Network activation or support
Strategic partner search
Assessment of potential alliances or joint-ventures

Business development and sales

Business development in key markets
Sales activities support
Tender preparations
Assessment of local standards and common practice rules
Resourcing of local teams

Engineering

Assessment of overlays and temporary structures
Project feasibility assessment
Technical installations services

Procurement, supply chain & project management

Supply chain analysis
Budget assessment overlays and temporary structures
Procurement assessment overlays and temporary structures
Contract management assessment overlays and temporary structures
Project and event management

EXPERIENCE

LIMA 2019 Pan-American and Para Pan-American Games

SQE worked for the Lima 2019 Pan-American and Para Pan-American Games. This was a great-to-have-experienced challenge, which resulted in a much deeper knowledge of major sport event planning and operations. Our task started with work for the legacy strategy documents which included 4 pillars of work: social, economical, sports and infrastructure urban development which showed the importance of getting legacy strategies right and active way before the action starts to be able to have the greatest results for a city and country.

Following our work was focused on the overlays and temporary structure’s area leading the procurement consultancy team, working along the Head of Temporary Infrastructure and the Head of Overlay's Design, gave us valuable lessons for a better support of future organising committees and cities when developing procurement strategies, understanding the local supply chain, assessing the budget development and developing the technical documents needed to have a proper and cost-saving procurement process thus avoiding later claims or variations.

Finally our work included contract management consultancy for all overlay procurement packages negotiating and developing a process for the best contractor-client management.

Rio 2016 Olympic and Paralympic Games

Securing overlay and temporary infrastructure contracts in Brazil, with the first stop being the 2014 FIFA World Cup and then the Rio 2016 Olympics.

Our experience within the sports infrastructure industry, in both engineering and sales-facing roles, as well as our languages and cultural knowledge of the Latin American market proved invaluable for the challenge.

Our remit was to focus on the establishment of new strategic partnerships to secure projects for these 2 major sport events and of course – ultimately – to assist in the successful delivery of these projects.

We successfully delivered overlay contracts for the FIFA Confederations Cup 2013 and the FIFA World Cup 2014 in Brazil, for the inaugural Rio Open Tennis Championships, for the F1 in Brazil, for the Rio 2016 Test Events and finally for the Rio 2016 Olympic and Paralympic Games.

Ultimately our role was to champion the use of temporary infrastructure at these events, and raise awareness of the sustainable and economical benefits this approach has for host cities and organisers alike.

ATP TENNIS OPEN RIO

Secured a 3-year contract for the provision, installation and maintenance of the 6’300 seat temporary stadium for the first ATP 500 tournament in the Americas.

Our scope included all installation and maintenance of the temporary stadium, modular event structures such as single, double and triple deck hospitality venues, scaffolding structures; screen supports, camera platforms, media towers and broadcast studios, wheelchair user platforms, cable and service bridges, etc.

FIFA World Cup Brazil 2014

Securing overlay and temporary infrastructure contracts in Brazil, with the first stop being the 2014 FIFA World Cup and then the Rio 2016 Olympics.

Our experience within the sports infrastructure industry, in both engineering and sales-facing roles, as well as our languages and cultural knowledge of the Latin American market proved invaluable for the challenge.

Our remit was to focus on the establishment of new strategic partnerships to secure projects for these 2 major sport events and of course – ultimately – to assist in the successful delivery of these projects.

We successfully delivered overlay contracts for the FIFA Confederations Cup 2013 and the FIFA World Cup 2014 in Brazil, for the inaugural Rio Open Tennis Championships, for the F1 in Brazil, for the Rio 2016 Test Events and finally for the Rio 2016 Olympic and Paralympic Games.

Ultimately our role was to champion the use of temporary infrastructure at these events, and raise awareness of the sustainable and economical benefits this approach has for host cities and organisers alike..

OUR STORY

SQE’s partners, Marcela and Nalain, first met at Sport Accord in 2012 where they bonded over their backgrounds in engineering and shared love for large scale sporting and cultural events. They soon realised that their combined skills, Marcela’s in infrastructure and overlay, and Nalain’s in sponsorship and marketing, would make an unbeatable partnership. The pair now bring their combined 30 years’ experience, including seven Olympic Games, two World Expos, and three FIFA World Cups, to the international events market.

Marcela Caballero

Founding Partner - Event Engineering and overlay

Marcela combines technical engineering skills with a love of people, business development, and the ability to manage even the toughest projects to completion. As one of SQE’s founding partners, she now works with international federations, host cities, governments, suppliers, and organising comittees. She advises on the use of temporary overlay to create events that offer the highest spectator experience, have minimum environmental impact, and of course, maximise budgets. Her engineering background has proved invaluable, and she has an inate ability to know what is possible, and the fastest, safest, and most cost efficient way of acheiving it. Highly respected internationally, Marcela has extensive experience within the European and Latin American markets and has been involved in projects including Sochi 2014 Winter Olympics, FIFA World Cup in Brazil, the inaugural Rio Open Tennis Championships. Marcela has just successfully completed her position as Advisor and Consultant for Procurement and Contract Management for the challenging Lima 2019 Pan-American and Para Pan-American Games, which involved the implementation of several infrastructure and temporary infrastructure projects in the very short period of 2-years time.

“Ultimately my role is to champion the legacy and use of temporary infrastructure, and raise awareness of the sustainable and economical benefits of this approach.”

Nalain Naidoo

Founding Partner - Event Sponsorship and brand marketing

Like Marcela, Nalain’s original profession was as an engineer, but she soon found her passion in global sport sponsorship and marketing. She has since lead multiple high-profile projects and campaigns for brands including Coca-Cola, Dow, ABB, Virgin and McDonalds. These include brand activations and sponsorships at the FIFA World Cup 2010 and building Dow’s ongoing relationships with OCOG for future summer and Winter Olympic Games (Brazil, Korea, Japan). With over 15 years of experience she has an extensive range of business contacts across the sporting world, and her highly developed network spans over APAC, EMEA and North America and with special focus on relationships between IOC and FIFA TOP Partners. Nalain helps clients identify synergistic partnerships, and develop strategies that deliver real ROI through sponsorships.

“I beleive that my strongly developed intercultural coaching skills and collaborative leadership style allows me to always successfully deliver on my clients behalf.”

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Zurich - Lausanne – Singapore – Lima – Cape Town